About Che Zahara

Che Zahara

The Silent Heroine of Singapore

Che Zahara is Rita’s late grandmother who has dedicated most of her lifetime taking care of the welfare of the needy, orphans and women.

Che Zahara, who is known as Che Zahara Kaum Ibu (Che Zahara who protected women and children), founded the Malay Women’s Welfare Association (MWWA) in 1947 which provided shelter, food, money, jobs, training, religious education and moral support to hundreds of children and women. She would selflessly cook and distribute food for free for the public every Friday and also voiced out for women and children to have access to education. For Rita and her family, food has always been essential in preserving the Malay culture and traditions, creating ties and serving others

Here is an excerpt of her legacy. Click the links below to read more.

Che Zahara, silent heroine of Singapore
(Written by Ricky Aggarwal | June 7, 2019)

The Honoured Inductees To The Singapore Women’s Hall Of Fame

Hajjah Zabidah

Sharing the Love of Food

Rita’s late mother has always been the one who loves to share her stories, philosophies, knowledge, recipes and food to others. She also took an active role in large-scale community events with her husband and used to donate food to charitable and fund-raising events.

Over 30,000 people have tasted Hajjah Zabidah’s food experience as she cooked for Malay weddings, events, parties and other private gatherings. Food means more than just eating; it was a magnet that bonds the family as they gather to share a meal and stories.

Food is an expression of her love for her family, as she would cook special meals when any of the sisters did well in school. “Chase those rainbows” was her encouraging words which spurred the sisters on to excel and reach for the skies. The dishes she cooked was not just food, it was food filled with honesty, sincerity and love from her heart.

Message from Rita Zahara

Hello everyone,

Please let me warmly welcome everyone to Che Zahara’s humble website. This is a special tribute to my dear grandmother, the late Che Zahara Noor Mohamed; my beloved late mother, Hajjah Zabidah; and my supportive father, Haji Mohamed Nazeer Alal Mohamed Rasull, about whom I am blessed and thankful that he may witness this milestone in my life.

This website will make the dreams of my late grandma and my late mother come true, as their recipes can now be shared with everyone. As such, it is also lovingly dedicated to my family, my sisters and all my loyal customers and supporters.

Through this site, you will find stories of Che Zahara, Hajjah Zabidah and myself, and of course about my cookies, food and latest cookbooks. You will get breaking news on special deals for my cookies and about when are my masterclasses with invited celebrity chefs will take place.

To my grandmother, thank you for leaving behind your legacy. To my mother, thank you for your love, compassion and guidance. To my dad, thank you for always inspiring me to do my best. To my loyal customers, thank you for your endless support. I hope you will continue to support Che Zahara and me in continuing to savour the taste of these cookies made with much love and joy.

Happy shopping and eating,

Rita Zahara Mohamed Nazeer

Rita Zahara

Living the Legacy

Rita Zahara is a bilingual television news presenter, anchor and producer with vast news reporting experience. Besides this, having lived with great chefs all her life, Rita has developed a great passion for Asian cuisine and has carved her own career and personality in cooking and baking.

As young as 14 years old, Rita was able to prepare a decent meal or dessert with her mother’s guidance. She enjoys cooking and baking, and sees it as a way to de-stress and live her passion and the legacy left behind by her late grandmother and mother. She is always eager to share her recipes and tips on cooking with others through her books and masterclasses.

Rita has been a guest judge in several food festivals in Singapore and Malaysia and overseas. She is also heavily involved in humanitarian efforts for Muslim communities in Asia, empowering women and children to have access to education. With her vast experience, contributions and works, she is an inspiring figure to many adults, youth and children.